'Cutting the Mustard'

Cutting the Mustard is a study of the commercialisation of football through the lens of Robin’s team, Norwich City FC.

The book is a richly illustrated evocation of how money has changed football over a 50-year period and how football fans are now customers in a supercharged global sports industry.

Please enquire for orders outside of the UK.

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Publisher ‏ : ‎ Axis Projects

Publication date ‏ : ‎ 7 Aug. 2025

Language ‏ : ‎ English

Print length ‏ : ‎ 192 pages

ISBN-10 ‏ : ‎ 1916408931

ISBN-13 ‏ : ‎ 978-1916408937